Audiovisual Industry Information

MOVIE THEATER

Porto Alegre is considered one of the biggest centers of audiovisual production in Brazil and, in recent years, it has stood out even more with the participation of films, television programs and videos in several national and international festivals. The diversity of production companies, which have technical and professional quality in common, covers a wide variety of styles that characterize the audiovisual pieces from Porto Alegre.

This market is composed not only of cinematographic directors, but also of technicians and specialized professionals who attend to all the necessary areas for the realization of an audiovisual work. In view of this scenario and in view of an increase in demand, in the 2000s, vocational training programs linked to university institutions emerged with the aim of further qualifying the market.

The first film from Rio Grande do Sul was released in 1910: O Ranchinho do Sertão, by Eduardo Hirtz. In the 1920s, the city hosted three filmmakers: Carlos Comelli, Eduardo Abelin and E. C. Kerrigan. In the years that have passed, the history of cinema in Porto Alegre has also evolved and new producers and directors have emerged.

In this story, a special chapter fell to a group of young people who, lacking resources, made their first feature films in Super 8, in the mid-1980s, and later founded pioneering production companies with the award-winning Casa de Cinema de Porto Alegre. The regional market has grown a lot, and in addition to these experienced professionals who have enriched the audiovisual scene in Porto Alegre, a new wave of young filmmakers has emerged, forming a concise production chain that maintains the city's tradition: innovation and versatility.

ADVERTISING

The history of advertising in Porto Alegre is marked by challenges, innovations and achievements. It started with the “advertising brokers”, professionals who were hired by the communication vehicle to go through factories, stores and companies in search of customers. Soon the first advertising agencies began to emerge and professionalize the market, making Porto Alegre a national reference in the 1950s and 60s. Creativity and irreverence also left their mark, as in retail commercials that made the “gauchos” famous. in the 1970s and 80s. The inventiveness and humor, in particular, contributed to an unexpected result: something innovative was being done in the South.

Marked by a trajectory of originality, the advertising market continues to grow and new agencies emerge to meet the new challenge: the internet and the development of social networks. With this panorama of globalization, advertising in the state capital has become international, adhering to new concepts and integrating the segmentation of desires that arise every day.

Today, Porto Alegre's advertising is a reference center for the national market.  Attentive to technological changes and advances in the creative industry, it always aims to overcome challenges to better meet market demands.

ANIMATION

Due to the new directions that Brazilian audiovisual has taken in the last decade, thanks to the incentive laws, several sectors of this market have heated up and provided, through experience and realization, the significant improvement of regional productions. Among the achievements intended mainly for closed TV, animation is seen as the most promising area in terms of financial return. The possibilities of marketing products related to fictional universes and the affinity with the children's audience guarantee the popularity of the technique and, today, Brazilian cartoons are already traveling the world at the same time that international producers are increasingly seeking partnerships with our professionals.

The history of animation in Rio Grande do Sul begins in 1947, with the creation of the studio “Animatographia Filmes” - where lack of resources was not an impediment to creativity: the necessary equipment for production was developed locally. A fire in the 1950s destroyed all of the studio's records and materials, ending Animatographia's activities.

The years pass and, among important artists for our history such as Nelson França Furtado and Moacyr Flores, a name appears in the 80s that takes Rio Grande do Sul animation to another level of recognition and originality: Otto Desenhos Animados, founded by Otto Guerra, which maintains its activities until the present day, expanding its work also for the formation of new talents. In the 90s, the Drawing Laboratory (today 2Dlab, based in Rio de Janeiro) also appeared in Rio Grande do Sul and has been successfully maintained to this day.

In 2010, hype.cg released the short film “Ed”, which calls attention to the “gaucho” talent in something not very prominent around here: 3D animation. Along with it, other producers find space in this scenario by investing in technical quality, in the search for excellence already outlined by the pioneers of the field in the state.

 

Audiovisual Production in Porto Alegre Dashboard